International marketing communication Assignment

International marketing communication - Assignment Example This paper aims at using Nike case analysis to explore the promises and perils of globalization in the modern society. The paper is responding to the questions related to the subject of discussion, and a conclusion is given as a summation of the promise and perils of globalization. Founded in 1964, Nike (initially Blue Ribbon Sports) has grown to be a global renowned manufacturer of sports’ gears and its vested interest in sports fashion has earned a global market as the world leader in design, distribution and marketing of athletic footwear (Frisch, 2009). Nike company outsourced its shoe production in lower- cost regions as a strategy of underselling its competitors and break into the competitive market. It developed strong working relationships with other shoe manufacturers in the region, and this made it have a competitive market share (Mahon, 2009; Kobayashi, 2012). For instance in Japan, it had a working relationship with Nippon Rubber and Nihon-Koyo but due to the tight labor market and a shift in the dollar/yen exchange rate, Nike broke off and outsourced other alternatives targeting lower-cost producers. This networking with other lead producers and suppliers enabled Nike to open up manufacturing plants in various parts of the world as well as have a market share of its products (Frisch, 2009). The production cost of a hosting country determined Nike’s future. When the cost of production increased, Nike Company moved into lower-cost countries where it will break into the footwear market with high tech models of athletic shoe. As such globalization has enabled Nike to expand the market for its products throughout the world (Frankiewicz & Churchill, 2011). Through linking with other lead suppliers, Nike broaden its market share by establishing manufacturing plants across the world and placing its employees in these newly established

External and Internal Environments Research Paper - 1

External and Internal Environments - Research Paper Example Radio waves differ when it comes to distance. This implies that the distance could be a few meters as that of the television remote case or millions of miles deep into the space. The wireless communication encompasses a variety of fixed, mobile or portable applications, personal digital assistants, cellular phones and two way radios (Bussey, 2000). There exist various examples to depict the radio wireless technology in the modern societal setting. For instance, wireless computer peripherals; mouse, keyboard, headphones, garage doors openers, radio receivers, cordless phones, satellite television and also the broadcast television. In the recent past, sound, light, electronic and magnetic fields are applicable to achieve the wireless communication. Every industry has a number of key players. The organization is a subsidiary of the (ABT) American bell Telephone. AT & T’s formation was in the Yester years with it is headquarters in Dallas Texas. Currently, the company is the large st fixed and mobile telephony provider and also provides subscription television services in the United States. As of 2012, various world rankings had AT & T suited at the top helm according to value and performance. For instance, the company ranked 20th worldwide in terms of mobile telephony operations and overall as the 7th largest company in the Unites States of America. The intention of this discussion is to delineate the over performance of AT & T as a key player in the booming wireless industry. In the wireless industry